Salma Aboukar, founder of CREATE, shares insights on using AI tools like GPT and MidJourney for stunning product images. She highlights starting with conversation, leveraging MidJourney for aesthetics, upscaling for photorealism, and experimenting with different styles. Salma's journey from e-commerce to AI-driven creative production showcases the transformative impact of AI on creativity and product shots.
39:14
forum Ask episode
web_stories AI Snips
view_agenda Chapters
auto_awesome Transcript
info_circle Episode notes
question_answer ANECDOTE
Salma's Journey to AI Imagery
Salma transitioned from selling makeup products in e-commerce to learning 3D design when COVID slowed content creation.
By 2022, she embraced AI tools like DALL·E and MidJourney for photorealistic product imagery, pioneering AI-driven creative workflows.
volunteer_activism ADVICE
Combine GPT and MidJourney
Begin with ChatGPT to generate base product image ideas by providing demographic and branding details.
Then input these images into MidJourney to enhance aesthetics like lighting and reflections for production-ready visuals.
insights INSIGHT
MidJourney vs GPT Strengths
MidJourney excels at artistic qualities like lighting, reflection, and refraction, unlike GPT.
GPT is better suited for certain products like clothing, but images need upscaling to capture realistic fabric details.
Get the Snipd Podcast app to discover more snips from this episode
In this episode, we explore the world of AI-generated imagery with the incredibly creative Salma Aboukar, founder of CREATE. Salma shares her journey from e-commerce to becoming a pioneer in AI-driven creative production, revealing how she harnesses tools like MidJourney, Stable Diffusion, and GPT to transform product photography.
It’s a very practical episode for everyone who is looking to use AI to make images for their products, services, and sites. Salma walks us through how these tools can accelerate content creation, elevate brand storytelling, and open new creative possibilities—all without the traditional costs or time constraints of studio shoots.
Key Takeaways:
Start with a conversation: Engage with GPT conversationally to generate initial ideas and refine your vision for the perfect product image.
Leverage MidJourney for aesthetics: While GPT is great for ideation, MidJourney excels at capturing artistic elements like lighting, reflection, and refraction.
Upscale for photorealism: Use upscalers like Crea or Magnific to add details and make images look photorealistic, especially when working with GPT-generated images.
Experiment with styles: While focusing on photorealism for work, don't be afraid to explore different styles like anime or niche aesthetics for personal projects.
Resources Mentioned:
CREATE Studio: Salma's platform for creating photorealistic product images using AI
Thanks for listening to this episode of Beyond The Prompt! If you enjoyed the conversation, please share it with a friend and subscribe to the podcast on your favorite platform.
For more prompts, tips, and AI tools. Check out our website: https://www.beyondtheprompt.ai/ or follow Jeremy or Henrik on Linkedin:
Beyond The Prompt - How to use AI in your company