The AI in Business Podcast

AI ROI for Patient Insights and Better Eligibility Rates in Clinical Trials - with Michael Zaiac of Daiichi Sankyo

Jul 9, 2025
Michael Zaiac, Head of Medical Oncology for Europe and Canada at Daiichi Sankyo, discusses how AI is revolutionizing clinical trials. He highlights the importance of advanced analytics for enhancing patient recruitment, improving eligibility, and fostering diversity in study populations. Michael also examines the role of generative AI in creating patient-friendly materials like simplified consent forms. Emphasizing stakeholder alignment and transparency, he underscores the need for responsible AI deployment in high-stakes environments.
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INSIGHT

AI Enhances Diverse Patient Matching

  • AI, especially deterministic AI, helps identify more diverse and trial-ready patient populations.
  • This leads to faster and more representative patient recruitment in clinical trials.
INSIGHT

Deterministic vs Generative AI Roles

  • Deterministic AI (advanced analytics) is primarily used for patient recruitment.
  • Generative AI is emerging for patient-facing materials like simplified consent forms and study summaries.
INSIGHT

Pharma's Cautious AI Approach

  • Pharma is conservative and highly regulated, slowing AI adoption compared to other industries.
  • Pharma focuses on refining AI for high accuracy and regulatory compliance, not rapid innovation.
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