#61 Cathryn Gross on How to Start and Scale an Advice Business

Two years ago we interviewed Cathryn Gross who was just two months into launching her brand new business Twelve Wealth. Two years on from the single most downloaded XY Live podcast ever (watch it here), it was a no brainer that we had to get Cathryn back on the show to follow up and get the juicy on what it’s really like building an advice business from scratch.  

From starting out with referrals from her hairdresser and GP to now working with upwards of 30 really engaged and sticky clients, Cathryn has developed a business model that targets a very specific niche clientele while providing a high level of service focusing on both the logical and emotional value she can add to client’s lives and financial wellbeing.

In this episode both Cathryn and Ben are not shy in opening up about some of the important and often personal aspects of running an advice business such as:

• Their pricing models
• Their fee structures
• Their client exit rates
• Their referral process
• Other ways to generate income streams and acquire new clients

…and all with figures included!

Cathryn also explains why she has moved away from the traditional process of trying to implement all of the different elements of a full SOA all at the same time and how she has successfully retained the client’s commitment to fulfilling their implementation obligations by doing this.

This episode is for anyone who has ever thought about taking the leap and going out on their own. This episode is for anyone who already owns an advice business. This episode is for anyone who wants some fresh ideas as to how they can best service their clients. This episode is for everyone in advice.

Take it all in, take notes and enjoy!