The Gartner Sales Podcast

Building a Customer-Verified Buying Journey with Steve Rietberg and Tom Cosgrove

Oct 8, 2020

35:24

During this podcast, Brent, Steve, and Tom dig into the core design principles of both customer buying journey mapping and “customer verifier” construction. Discussion ranges broadly across both the implementation and potential use cases of a building a far more customer-centric view of deal status. Along the way, the trio shares examples, reviews common challenges, and explores practical solutions.

Run Time: 35:21

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