The Foundr Podcast with Nathan Chan

476: Design Slow to Go Fast with Phillip Fierlinger of Upstock

Sep 8, 2023

55:22

For over 25 years, Philip Fierlinger has created digital products and experiences that have set new design, business, and technology standards. He was embedded in the Silicon Valley community since it started, crossing paths with the people who created products synonymous with today. In 2006, he co-founded the ASX-listed online accounting platform Xero. Three years ago, he launched the food service marketplace Upstock, a B2B marketplace for the hospitality and food service industry. He shares his UX and design-thinking advice for early startup founders.

Listen to Nathan and Philip discuss:

Working at the most important startup nobody’s heard of
Co-founding ASX-listed online accounting platform Xero
How to get your first customers by validating your idea
Early-stage startup UX design advice
What it means to “go slow to go fast”
Create your operating system by defining your values
How Upstock is innovating in the dated food service industry
Why launching Upstock during Covid-19 was perfect timing
How to convince customers in an old-school industry
Identifying the first signal that your business is working.
Why New Zealand entrepreneurs are special
And much more design thinking advice…

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