Move The Needle - Real strategies. Data-driven growth. B2B results that move the needle. 178: Activation Is Broken: Why Most SaaS Teams Get It Wrong (and How to Fix It)
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Rodrigo Fernandez has helped 400+ SaaS companies drive over $1B in self-serve revenue and he’s seen one problem kill growth over and over again: no one truly owns activation.
In this episode, Rodrigo breaks down:
- Why “activation” is almost always misdefined (and who should actually define it)
- How teams confuse activity with value — and what to track instead
- The fatal flaws in bottom-up metrics and AI gimmicks
- What a real product activation journey looks like (solar system analogy and all)
- Why most PLG stacks are noisy, bloated, and doomed from the start
If you're stuck at $10M and can’t see a path to $20M, this might be why.
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