The GaryVee Audio Experience How to Create A Community | Monday Marketing Takes: Twitch
Oct 26, 2020
Michael Aragon, SVP of Content at Twitch, shares insights on the platform's evolution and the power of community. He discusses the surge in streaming popularity, particularly during the pandemic, and the unique connections it fosters among creators and viewers. Aragon highlights how Twitch has transformed from a gaming site to a community hub, emphasizing 'just chatting' streams and cultural moments. He also touches on the generational gap in understanding gaming, sharing amusing anecdotes about parental views on online streaming.
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Twitch: Multiplayer Entertainment
- Twitch is a leading service and community for multiplayer entertainment, focused on live interactive video.
- It's a "lean forward" experience where users engage with communities and creators through chat.
Reasons for Watching Twitch
- People watch Twitch to connect with communities and share their passions with like-minded individuals.
- They also enjoy watching highly skilled gamers and personalities.
Twitch Creators
- Twitch has around 4 million creators monthly, mostly game streamers, but other categories are emerging.
- The platform experimented with airing Bob Ross, whose passion for painting resonated with viewers.