Marketing by Becoming an Extension of Your Team | Business Ninjas: WriteForMe and 2nd Story Marketing

In this episode of Business Ninjas, we sit down with Courtney Dirschell, Owner of 2nd Story Marketing, a Michigan-based marketing firm with deep roots in the community and a big heart for storytelling ❤️. From strategic public relations to community-driven campaigns, Courtney shares how her team champions small businesses, nonprofits, municipalities, and more—all with a personal touch that makes a big impact.

Now in their 15th year, 2nd Story Marketing blends creativity, strategy, and a human-centered approach to help clients stand out and feel supported. Courtney talks about the firm’s unique PR-first philosophy, their thoughtful use of content and branding to build trust, and how they navigated the challenges of the pandemic without missing a beat. Oh—and yes, there’s a company llama involved 🦙💼

Whether you're a small-town business owner, a marketing enthusiast, or just love a great story about entrepreneurship, this episode is packed with insights and inspiration.

Connect with Courtney:
 🔗 Courtney Dirschell on LinkedIn
📍 2nd Story Marketing on LinkedIn
🌐 Visit 2nd Story Marketing

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