Money Lab How I'm Rethinking Email Marketing in 2025
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Jun 11, 2025 Explore a fresh take on email marketing, focusing on using emails as teasers to drive engagement. Discover the challenges of traditional strategies and the potential of detailed articles to boost sales. The conversation dives into how AI is transforming content creation, presenting a hybrid model for email formats. Plus, the importance of audience feedback shines a light on how to craft more unique and impactful content. It's all about evolving with the times to maximize engagement and effectiveness!
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Emails as Content Teasers
- Emails should serve as a middleman to drive readers to content, not be the content itself.
- This approach can increase click-through rate by pushing traffic to the website for action.
Long Emails Harm Clicks
- Long emails risk readers missing the product pitch at the bottom, hurting sales.
- Decision fatigue occurs when too many links dilute focus and click-through effectiveness.
Limit Links and Drive Traffic
- Limit emails to one or two links to reduce decision fatigue and increase click-through.
- Use email as a notification platform to send readers to a mobile-optimized website.