Storyboard's JP Gooderham on how to keep employees engaged in a Remote-first world

Podcasting as a medium has been around for close to 20 years, and it has become a vibrant channel of community and connection with little regard for gatekeepers and constraints. Which is wonderful for something like Tank Talks, but less so for communicating non-public and sensitive internal information to employees. Our guest today, JP Gooderham, founder and CEO of Storyboard, is helping companies to use podcasting as a safe, secure, and transparent to way talk to each other and help overcome the physical distance of remote work through podcasts.

About JP Gooderham:JP started at Google when he graduated from Tulane University in 2013, he worked his way up the ranks to become Global Product Lead and decided to found Storyboard in 2019. In 2020, Storyboard raised a $4.5M seed round lead by CRV and joined by Harry Stebbings of 20MinuteVC, Operator Partners, Slack Fund, Dave Ambrose, and Matt Ziskie.

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In this episode we discuss:

02:56 The challenges of employee engagement in the landscape of remote work

04:56 Ways companies are using Storyboard to reach distributed workforces

08:14 Use cases for Storyboard and audio has a way to build and maintain culture

11:03 The affect of the pandemic on adoption of platforms like Storyboard

13:32 How fast it takes for a company to fully adopt Storyboard into their internal communication

15:59 Turning listeners into creators and driving ROI

18:42 Storyboard’s playbook for upping ROI to their customers

22:54 Diving into social audio tools beyond podcasting

25:31 How secure is audio from outside listeners

27:36 Case studies of companies using Storyboard to solve communication challenges

30:53 How Storyboard is different from traditional Learning and Development

33:54 How bottom up content is the future of employee communication and training

37:15 Why Harry Stebbings decided to make his first investment in the podcasting space

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