How Rally Co-Founders Chris Bruno & Rob Petrozzo have turned culture into an investable asset

Today we have a special episode of Alt Goes Mainstream – the co-founders of Rally on to discuss how people can now invest into defining cultural moments and assets that are aligned with their passions.

Chris Bruno and Rob Petrozzo grew up together – and they have combined their respective talents to form what has become one of the symbols for the financialization of all sorts of assets.

Rally, which started as a platform to enable investors to invest into shares of classic cars that would be unattainable to many investors, has become a multi-asset investment platform that allows individual investors to invest into all sorts of exotic, rare assets at low minimums.

Chris, Rob, and I had a fascinating conversation about how Rally built and evolved their concept from classic cars to all sorts of rare, grail assets. We discuss:

• How they got into collectibles themselves.
• How they’ve waded through complex regulatory structures to figure out how to offer these assets to the masses.
• How they grew up together and have now built a company that aligns with their passions.
• And how on earth they were able to IPO a triceratops skull and IPO a rookie card of the United States (hint: the Declaration of Independence).

Chris, Rob, and team have created a leading fractional investing platform for the alternatives space. They recently raised a $30 million round led by Accel, who invested in GOAT, to help propel their marketplace further.

Rally has already achieved an active, engaged, and passionate userbase of over 200,000 investors who have invested in everything from Pele rookie cards to classic cars to dinosaur heads to, soon, the Declaration of Independence, or a rookie card of the United States of America as Rally investor and Upfront Ventures Partner Greg Bettinelli has called it.

Chris, the Co-Founder and President, comes from the VC and startup worlds. 

He was an Associate at Village Ventures before co-founding two companies, Health Guru Media and Spotter. He’s a classic car enthusiast, which ignited his interest in unlocking the asset class to individual investors.

Rob, the Co-Founder and Chief Product Officer, has been the creative inspiration behind Rally.

He has brought his background as the in-house lead designer and creative consultant for Sony BMG, where he worked on the likes of Kanye West’s GOOD music imprint, and as the creative director for a few startups to bring Rally’s brand to life in person and in the digital world. 

Rally has also done some really interesting things with their brand, opening up a showroom to their investors, creating and offering stock certificates to their investors, and creating exclusive merch drops (including the limited edition Michael Jordan rookie card sweatshirt that I wore for today’s podcast). 

Thanks Chris and Rob for coming on the AGM podcast. We hope you enjoy today’s episode.