The Green Room: Questions That Matter Most In Business
Would more of us thrive in a circular economy? With Hege Sæbjørnsen and James Pennington
Jan 17, 2023
Learn about the concept of a circular economy and how it can benefit our planet. Guests discuss the challenges and opportunities in transitioning to a circular economy, including examples from IKEA. The podcast also covers job creation, resource scarcity, and reconciling consumer demand in the circular economy. Explore the role of businesses in driving sustainability and the importance of collaboration across the value chain.
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Quick takeaways
- The circular economy focuses on designing out waste and pollution, extending product life, and regenerating materials, with companies like IKEA leading the way and embracing circular capabilities and repair services.
- Several driving factors towards a circular economy include consumer demand for sustainable products, awareness about electronic waste, and the implementation of regulations and policies to promote circularity.
Deep dives
The Circular Economy and Its Impact on Businesses and Consumers
The circular economy is a shift away from the linear model of production and consumption, focusing on designing out waste and pollution, extending product life, and regenerating materials. IKEA is a prime example of a company embracing the circular economy, designing products with circular capabilities and offering repair services. Other businesses can follow suit by measuring their environmental impact, setting strategies, and piloting circular initiatives. Collaboration with value chains and ecosystems is crucial for success. Consumers can contribute by buying second-hand goods, repairing products, and advocating for unified recycling systems at the local level.
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