Would more of us thrive in a circular economy? With Hege Sæbjørnsen and James Pennington
The Green Room: Questions That Matter Most In Business
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Reconciling Consumer Demand and Behaviors in the Circular Economy
This chapter explores the challenge of balancing consumer demand for sustainable practices with consumer behaviors, emphasizing the need to make sustainable choices accessible and easy for consumers. It also discusses the importance of mainstreaming circular economy behaviors, utilizing marketing strategies to drive demand for sustainability, and implementing supportive legislation.
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