If you have one product per customer and aren't charging a princely sum, you're not pricing your customers right. Listen to this episode of Troubleshooting Agile to find out how you can take lessons in pricing a train ticket and apply them to your SAAS sales, with special guest Ulrik Lehrskov-Schmidt.
Links:
- Ulrik’s book The Pricing Roadmap: https://www.amazon.co.uk/Pricing-Roadmap-Design-Models-Customers/dp/1544536305/ref=tmm_hrd_swatch_0?_encoding=UTF8&qid=1682577248&sr=8-2
- Ulrik’s website: willingnesstopay.com
- Ulrik’s YouTube channel https://www.youtube.com/@SaaSPricing
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About Your Hosts
Squirrel and Jeffrey first met while working together at TIM group in 2013. A decade later, they remain united in their passion for growing organisations through better conversations.
Squirrel is an advisor, author, keynote speaker, coach, and consultant, helping companies of all sizes make huge, profitable improvements in their culture, skills, and processes.
You can find out more about his work here: https://douglassquirrel.com/index.html
Jeffrey is Vice President of Engineering at ION Analytics, Organiser at CITCON, the Continuous Integration and Testing Conference, author and speaker.
You can connect with him here: https://www.linkedin.com/in/jfredrick/
