Nikonomics - The Economics of Small Business

192 - AI SERIES: 16 - Decoding the Tech Stack: What Every Business Owner Needs to Know with Ellie Daw

9 snips
Jun 24, 2025
Ellie Daw, a seasoned founder with over 40 zero to one product builds under her belt, shares invaluable insights on technology integration for business owners. She breaks down key tech roles like IT, CIO, and CTO, making them less intimidating. Dive into the nuances of creating a tech stack and managing technical debt, emphasizing the importance of clear business goals. Ellie also introduces her new venture, Yalla, which aims to simplify understanding tech infrastructure, making it accessible for non-tech-savvy entrepreneurs.
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INSIGHT

IT vs CIO vs CTO Roles

  • IT handles operational tech support while CIO focuses on strategic IT decisions, especially for sensitive data.
  • CTOs lead technology for software-enabled businesses where software itself or custom builds deliver value.
INSIGHT

Tech-Enabled Business Defined

  • Small businesses become tech-enabled by integrating software into operations without necessarily being software companies.
  • The decision to hire a CIO or CTO depends on whether technology strategically delivers your service or supports operations.
ADVICE

Demand Clear Explanations

  • Never tolerate anyone who makes you feel dumb about tech; stop working with them.
  • Keep asking questions until you fully understand what developers are doing and why.
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