Kiss My Aesthetic Podcast 196. Client Case Study: InLight Hyperbarics
Jan 7, 2025
35:29
Ready to flip the script on wellness branding? This week, we're joined by In Light Hyperbarics' Marketing Director, Mariah Coistra, to dive into their recent rebrand. Hear how their transformation snagged rave reviews and learn actionable tips for marketers aiming to create impactful change in their companies. Curious about hyperbaric oxygen therapy? Mariah provides a 101 lesson, detailing its benefits and how it bridges the gap between Western and alternative medicine. Tune in to discover the synergy between smart branding and innovative wellness practices! Mariah’s path into marketing has been anything but conventional. Starting as a hyperbaric tech, she quickly recognized In Light Hyperbarics’ potential to grow and reach more people. For four years, Mariah patched together resources and worked creatively with what the company had in its early stages. Trusting her instincts, she ultimately sought out Michelle to lead a transformative rebrand that would elevate the company’s presence. Now, as Marketing Director, Mariah shapes the company’s voice and strategy, driving growth and building connections within the community. Her passion for wellness, combined with her in-depth knowledge of the industry’s ins and outs, has been key in expanding the reach of hyperbaric oxygen and light therapy, making these transformative treatments more accessible to all. ------------------------ In today's episode, we cover the following:
- What hyperbaric oxygen is
- How Mariah got into hyperbarics
- Why In Light started working with MKW Creative Co.
- What their branding looked like before
- What made them ready to work with Michelle and her team
- Branding presentation takeaways
- Feedback from the rebrand
- How the rebrand is elevating their persona
- Speaking up as a marketing manager
- The technology behind hyperbaric oxygen
- Client case study on hyperbarics
- Recommendations for people who can't access hyperbarics