382: Brewlihan’s John Hoolihan Uses Tannin and Acidity to Build Support for Sweetness in Top-Rated Mead
Oct 11, 2024
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John Hoolihan, founder of Brewlihan Meadery and a leader in innovative mead-making, shares his journey of transforming a homebrewing hobby into a top-ranked meadery. He dives into the science behind creating the perfect balance of flavors, using diverse honey varieties and tweaking acidity and tannins. Hoolihan discusses the challenges of fermentation with multiple yeast strains and highlights the importance of local ingredients in crafting unique mead profiles. His insights shed light on scaling production while maintaining quality and flavor.
John Hoolihan's journey from educator to mead maker exemplifies a passion for craftsmanship combined with innovative brewing techniques.
The podcast discusses the critical role of balancing tannin, acidity, and sweetness in crafting flavorful, appealing meads for consumers.
Recent hurricanes have heavily impacted the brewing industry, highlighting the fragility of these businesses and the importance of community support.
Deep dives
Lumberjack Day Festival Overview
The Lumberjack Day Festival featured a diverse lineup of brewers from around the world, including countries such as Japan, Canada, and Ireland. This event aimed to create an internationally focused atmosphere, celebrated in a unique art space filled with interactive installations. The fest not only showcased different breweries but also emphasized the hospitality provided by Three Sons Brewing, enhancing the overall experience for attendees. Engaging with brewers and tasting various offerings contributed to a vibrant and culturally rich beer festival.
Insights from John Houlihan of Brulahan Meadery
John Houlihan from Brulahan Meadery, recognized as the fifth-ranked meadery globally on Untapped, discusses his journey in the craft beverage industry. He transitioned from being an educator to a mead maker after his homebrewed mead gained popularity and local acclaim. His approach combines traditional methods with innovative techniques, focusing on using high-quality, locally sourced ingredients. This dedication to craftsmanship has allowed him to create meads that appeal to both casual drinkers and connoisseurs.
Impact of Hurricanes on the Brewing Community
The podcast highlights the devastating effects of recent hurricanes, particularly on breweries in Florida, Georgia, and North Carolina. The host expresses his concern for those impacted and encourages listeners to support relief efforts for affected businesses and individuals. Resources for assistance and rebuilding are mentioned, emphasizing the need for community support in the face of adversity. The ongoing challenges faced by the brewing industry due to natural disasters are a poignant reminder of the fragility of such enterprises.
The Art of Mead Making
John Houlihan explains that mead making requires a careful balance of ingredients and techniques to achieve flavorful results. He emphasizes the importance of quality honey, as well as the creative process of utilizing different types of honey to create unique flavor profiles. The meadery focuses on session meads, which are lower in alcohol and intended for casual drinking, allowing for broader appeal among consumers. By experimenting with flavors and fermentation methods, Houlihan aims to educate the public about the versatility and potential of mead.
Future Aspirations for Brulahan Meadery
Looking ahead, John Houlihan envisions expanding Brulahan Meadery's reach and increasing consumer education about mead. He emphasizes the need to maintain high-quality production standards while cultivating a strong community around the brand. The goal is to foster a deeper appreciation for mead as a beverage that can be enjoyed in a variety of settings. Through continued innovation and outreach, Houlihan hopes to solidify the position of mead in the craft beverage landscape.
In Oakland Park, Florida, Brewlihan meadery sits in rarified air atop Untappd's list of top breweries in the world. Their rabid fan base has propelled them to No. 5—as of this recording—a ranking that founder John Hoolihan doesn't take for granted, as he continually applies science and chemistry to balance flavor, acidity, gravity, and tannin. In this episode, recorded live during the 3 Sons Lumberjack Day festival, Hoolihan discusses:
growing the meadery from a homebrewing project to a commercial business
designing a base mead for multiple fruit expressions
using carbonation and oak-aging in session mead
flavor contributions of various honey varieties
healthy but low-and-slow fermentation with 14 yeast varieties
scaling mead from homebrew to commercial batch sizes
mead fermentation dynamics
communicating the sweetness levels of finished meads
working with tannin and tartness to balance sweetness
the impact of acidity on aging
And more.
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