RX'D Radio E630: If We Started a Business in 2026, We Would Do THIS.
Jan 7, 2026
The hosts dive into future business strategies, discussing the importance of long-term planning and knowing your product. They emphasize building systems before scaling and the need for full commitment to success. Insightful anecdotes about ownership mistakes and hiring for strengths highlight essential lessons. Shallow and Jiunta advocate for a focused niche and the value of competition for credibility. Reflecting on ten years of experience, they share insights on adapting based on market feedback and the importance of consistently providing value.
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Bought Cases Instead Of Singles
- Dr Jordan Shallow ordered Ghost RTD and accidentally bought cases of 12 due to unit confusion.
- He ended up with 36 cans delivered and learned to check units and prices when ordering.
Define Product And Customer First
- Define exactly what product you sell and who the customer is before chasing sales.
- Map the full client process from first contact to long-term retention and build systems around it.
Plan For Five-To-Ten Year Outcomes
- Think long-term and model where the business should be in 3–10 years, even if you will be wrong.
- Manage expectations and plan ownership, roles, and scalability around that long-term vision.
