She leads the day-to-day operations and long-term strategy for Belgian Boys and is bringing European treats like Belgian waffles, brioche french toast, crepes, and other delicious delights to the American home. They are now in over 8,400 stores including Walmart, Target, Whole Foods.

Thank you to our partner Propeller Industries

Propeller Industries is the leading strategic finance and accounting partner for venture-stage companies.

We discuss:

• Anouck’s journey from fashion to joining her husband in starting a food CPG company

• How they first got into retail

• What it was like years of bootstrapping

• How they landed KIND snacks founder Daniel Lubetzky’s venture firm Camino Partners as investors

• Why they pivoted from frozen food to refrigerator food and much more.