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This week, we are joined by Brady Stewart, CEO of the NWSL’s newest franchise Bay FC. The NWSL is going from strength to strength both on and off the field. San Francisco needed a franchise, and the birth of Bay as the women’s football team in the city steeped in sporting history is just the next step on the league’s mission to be the best women’s football league in the world.
When global investment firm Sixth Street backed the franchise with $120m, the biggest single institutional investment in women’s sport, Brady was approached to lead the team. The biggest challenge? Getting it operational and a team on the pitch in a year.
Coming from outside of sport, Brady’s vision for the team and league is one where global brand meets performance excellence. Women’s sport and football in particular has always been a major feature in the US sporting landscape; now the rise of global and most importantly independent franchises is when this goes from being a strong local market asset to world renowned sports property.
In today’s show we discuss:
Building a team:
A competition for eyeballs:
Football: The Product
A huge thank you to our valued sponsors:
WSC Sports
Tyndall Investment Management
And as promised on the show, some of the amazing content Bay have created around the franchise and their training ground development.
Bay FC Hype: https://icnk.io/u/LmLVaMbnig5f/
Treasure Island Training Facility Announcement: https://icnk.io/u/P92fRIikqw76/