The WARC Podcast 2025 trends in creative effectiveness
Aug 21, 2025
Dive into the latest trends in creative effectiveness for 2025! Discover how AI is reshaping creativity in marketing and the importance of long-term brand building, with examples like Apple and Dove. Humor is highlighted as a powerful tool for audience engagement, even in challenging times. Learn how non-traditional brands are innovating marketing strategies, and see how authenticity and cultural relevance drive impactful campaigns. This insightful discussion unveils what really makes creativity resonate in today's landscape.
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Effectiveness Judges Judge Impact
- Creative Effectiveness judges evaluate impact against original objectives, not just creative merit.
- Entries must have previously been shortlisted or won a Creative Lion to be eligible.
Power Of Compound Creativity
- Long-running creative platforms generate stronger recognition, loyalty and financial returns.
- Compound creativity and consistency across years amplify marketing effectiveness.
Decade-Long Campaign Examples
- Apple’s Shot On iPhone ran for a decade and let local markets adapt the core idea.
- Dove’s Real Beauty has run for decades and continues to cement brand purpose and results.