If/Then GSB at 100: "The Experience"
Nov 26, 2025
Join Christian Wheeler, a creativity-focused marketing professor, as he unveils the power of improvisation to spark innovative thinking. Susie Ngo, an accounting expert, redefines numbers as a vital communication tool for ethics and business strategy. Ken Schatz, political economy professor, dives into how organizational incentives shape intentions and societal impacts. Together, they explore adapting creativity in unpredictable environments and the importance of interpersonal dynamics and empathy in leadership.
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Generate Many Rapid Ideas
- If you want a good idea, produce a lot of ideas quickly and keep going beyond the first burst.
- Christian Wheeler emphasizes speed over accuracy early and that better ideas often come later in the sequence.
Creativity Is Both Strategic And Immediate
- Creativity includes long-term planning and immediate in-the-moment problem solving under pressure.
- Christian Wheeler notes adaptability matters because the future is unknowable and environments change fast.
Teach Accounting Through Real Firms
- Teach accounting as communication linking numbers to managers' decisions and strategy.
- Susie Ngo uses real companies' financial statements to provoke deeper student questions and real-world thinking.