Nir’s Note: This guest post comes from Stephen Wendel, Principal Scientist at HelloWallet and the author of Designing for Behavior Change. Steve's new book is about how to apply behavioral economics to product development. Follow him on twitter @sawendel.

It can be extraordinarily difficult to stop habits head-on. Brain damage, surgery, even Alzheimer’s disease and dementia sometimes fail to stop them.1But why are they so difficult to change?

You can read the Nir and Far blog post on: How You Can Help Users Change Habits https://www.nirandfar.com/how-you-can-help-users-change-habits/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/