Female Founder World Her Brand Gained 250k Followers Literally Overnight: Pashion Footwear's Haley Pavone
Nov 4, 2025
Haley Pavone, Founder and CEO of Pashion Footwear, shares her journey creating the first fully convertible heels that effortlessly transform into flats. She discusses the rapid growth of her brand, including gaining 250k TikTok followers overnight thanks to engaging and relatable content. Haley reveals the importance of authenticity in marketing and her innovative ambassador program that fosters community and connections. With insights on overcoming funding struggles and leveraging social media, she inspires with her entrepreneurial spirit.
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Overnight Follower Surge From One Shoot
- Haley filmed a behind-the-scenes photoshoot showing heels turning to flats and swapping heels.
- That single video gained ~250,000 followers overnight and jumpstarted her creator-led marketing.
Start Videos With A Strong Visual Hook
- Hook viewers in the first three seconds with a visual that stops the scroll.
- For Pashion, Haley always starts videos with a heel coming off the shoe.
Turn Comments Into An Educational Funnel
- Use comment replies as part of a content funnel to educate new followers.
- Reply to common questions with videos and pin them to create an on-platform FAQ journey.