The Hustle Daily Show Tropicana is in the pits
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Feb 27, 2025 Tropicana is struggling with declining orange juice sales, facing competition and changing consumer preferences. Amid rising prices and a trend toward healthier options, innovation is crucial for survival. The hosts delve into the company's branding challenges and past missteps, emphasizing the need for product diversification to cater to modern tastes. Plus, insights into Elon Musk's staggering $52 billion loss and Eli Lilly's $27 billion investment in new manufacturing sites add to the day's business drama.
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Tropicana's Troubles
- Tropicana, a major orange juice brand, is facing declining sales.
- This is due to several factors including changing consumer preferences and production challenges.
Reasons for Decline
- Orange juice prices have nearly doubled since 2020 due to crop issues caused by climate change and disease.
- Consumers are also shifting away from orange juice due to high sugar content and exploring healthier alternatives.
Market Positioning
- Tropicana holds 30% of the refrigerated orange juice market, but it's neither the cheapest nor the most premium option.
- This makes them vulnerable to competition both ways.