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Tropicana is in the pits

The Hustle Daily Show

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Tropicana's Branding Challenges and the Need for Diversification

This chapter examines Tropicana's recent branding missteps and the backlash from consumers, highlighting the issues of shrinkflation and past rebranding efforts. It discusses the competitive beverage market and suggests the need for product diversification to better align with evolving consumer preferences.

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