

Why Building Relationships Is Like Buying Coffee | Ep #166
7 snips Dec 22, 2021
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The Coffee Date Anecdote
- Austin Belsack describes a scenario where he buys coffee for someone every Thursday for three weeks.
- This illustrates how repeated acts of generosity create a sense of obligation to reciprocate.
Reciprocity
- The feeling of obligation to return favors is called reciprocity; this is a fundamental human trait.
- Robert Cialdini's book, Influence, explores this principle in detail.
Social Debt
- Continuously giving without reciprocation creates social debt, increasing the perceived value of the debt.
- This can make the receiver feel obligated to give back something of even greater value.