The Dream Job System Podcast

Why Building Relationships Is Like Buying Coffee | Ep #166

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Dec 22, 2021
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ANECDOTE

The Coffee Date Anecdote

  • Austin Belsack describes a scenario where he buys coffee for someone every Thursday for three weeks.
  • This illustrates how repeated acts of generosity create a sense of obligation to reciprocate.
INSIGHT

Reciprocity

  • The feeling of obligation to return favors is called reciprocity; this is a fundamental human trait.
  • Robert Cialdini's book, Influence, explores this principle in detail.
INSIGHT

Social Debt

  • Continuously giving without reciprocation creates social debt, increasing the perceived value of the debt.
  • This can make the receiver feel obligated to give back something of even greater value.
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