Franchise Empires

S4 Ep2: OHM Fitness: How To Build A Fitness Empire In A Crowded Market Place

Jan 17, 2023
The podcast explores the experiences of Joshua Coba and Douglas Payne in the franchising industry, including owning over 1,000 European Wax Center units. They discuss the excitement of starting a business, carving out a niche in a crowded market, and differentiating in the boutique fitness industry with EMS technology. They also share their journey of discovering EMS technology, launching their brand Ohm Fitness, and selling franchises through the area rep model.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
Meeting and Building European Wax Center
02:10 • 6min
3
Differentiating in the Crowded Boutique Fitness Market
07:51 • 3min
4
Electro Muscle Stimulation (EMS) in Fitness
10:27 • 7min
5
Discovering EMS Technology and Launching Ohm Fitness
17:22 • 3min
6
Franchise Sales and Area Rep Model
20:23 • 17min