We Are Selling with Lee Woodward The Power of Introduction: How Great Connections Build Business with Charles Tarbey
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Charles Tarbey shares powerful insights on how the method of introduction determines success in real estate, demonstrating that who introduces you to potential clients matters more than marketing tactics or cold approaches.
• The quality of an introduction predetermines your likelihood of success with potential clients
• Charles shares how a single phone call from an influential connection opened doors when trying to acquire a real estate brand
• When at a listing presentation, agents should ask themselves, "How did I get here?" to evaluate their business generation methods
• Building relationships with centres of influence like lawyers, accountants and bankers create access to clients experiencing the "four Ds" - death, departure, divorce and dbank
• Strategic media presence in trusted publications like Women's Weekly creates credibility at scale
• Australia leads the world in real estate systems, structure and professionalism
• Solo agents can succeed but need strong personal brands and established relationships to thrive without corporate backing
• Brand recognition eliminates the need to justify your presence in listing presentations
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