Marketing Strategies Every Entrepreneur Can Use

Melissa Palmer, CEO of OSEA Malibu, shares her journey in growing a family-owned clean beauty brand since 1996. She discusses the importance of a unique brand identity and staying true to core values. The conversation dives into bootstrapping for sustainable profitability amid rising advertising costs. Palmer emphasizes the significance of direct-to-consumer models and effective marketing strategies. She also explores building meaningful partnerships and innovative influencer collaborations, highlighting the need for authentic connections in business.