AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
The Profitable Property Management Podcast
195: Learning to Love Marketing with Mike Lautensack
Jan 31, 2024
Mike Lautensack, the brains behind Del Val Realty and Property Management, discusses his journey, challenges, and insights into the property management industry. Topics covered include the importance of marketing, the impact of guarantees, using articles for traffic, challenges in growing the business, advice for starting a business, and the labor-intensive nature of property management.
34:50
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Effective marketing strategies in property management include attention-grabbing headlines, promises to solve problems, and strong guarantees to capture leads.
- To build a successful property management business, it is crucial to focus on marketing strategies, continuously improve team development skills, and stay focused on growth.
Deep dives
Marketing Strategies for Property Management
The podcast episode discusses the importance of effective marketing strategies in the property management industry. The speaker emphasizes the need for attention-grabbing headlines, promises to solve problems, and strong guarantees to capture leads. The use of testimonials and high-quality content, such as blogs and infographics, is highlighted as valuable for attracting and engaging potential clients. The guest also shares insights on the power of a well-designed website and the importance of delivering value through informative and comprehensive content. Additionally, the guest reveals their plan to use a book as a lead generation tool and discusses the significance of building trust with potential clients through quality content.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode