Big Technology Podcast Digital Publishing’s Next Evolution — With Brian Morrissey
Feb 2, 2022
Brian Morrissey, writer of The Rebooting newsletter and former editor-in-chief of Digiday, dives into the evolution of digital publishing. He discusses the shift from social media dependence to prioritizing quality content and dedicated audiences. Exploring the rise of niche publications, he highlights innovative revenue strategies and the importance of genuine engagement. Morrissey also touches on the implications of Web3 and cryptocurrency, shedding light on the changing landscape of entrepreneurship and the future of journalism.
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Algorithms and Discoverability
- Early internet publishing aimed for democratization but struggled with discoverability and monetization.
- Algorithms like SEO and social media became solutions, but shifted focus from people to algorithms.
The Facebook Algorithm Chase
- Digital publishers chased Facebook's algorithm for massive viewership.
- This led to sensationalist content, prioritizing algorithms over genuine audience engagement.
Loss of Brand Differentiation
- Publishers' reliance on social media algorithms made them lose brand differentiation.
- Creating similar content for algorithms led to a lack of unique identity, impacting long-term value.