The Dept. w/ Omar El-Takrori How To Build A High Profit Business (Part-Time!) | The Dept. #92
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Oct 1, 2025 
In this conversation with Graham Cochrane, an entrepreneur who went from food stamps to building multiple 8-figure businesses, listeners discover the secrets to creating high-profit ventures part-time. Graham critiques hustle culture, advocating for businesses that support personal well-being and family life. He shares practical insights on validating offers through free content, the importance of energy alignment in work, and the value of clear, problem-solving offers. With tips on coaching and the art of storytelling in sales, this chat is a goldmine for aspiring creators.
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Keep Business Design Simple
- Businesses tend to start simple and become needlessly complex over time.
- Focus on the 20% of activities that generate 80% of results to avoid complexity and burnout.
From Food Stamps To A Business
- Graham started his business after losing two jobs and living on food stamps for 18 months.
- He aimed to replace his $3,000 monthly income and gradually expanded vision as he met mentors and peers.
Use Free Content To Build Demand
- Put out free content regularly to teach and build an audience before selling.
- Use feedback from that content to shape paid offers that solve real questions.
