The Dept. w/ Omar El-Takrori How To Build A High Profit Business (Part-Time!) | The Dept. #92
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Oct 1, 2025 
In this conversation with Graham Cochrane, an entrepreneur who went from food stamps to building multiple 8-figure businesses, listeners discover the secrets to creating high-profit ventures part-time. Graham critiques hustle culture, advocating for businesses that support personal well-being and family life. He shares practical insights on validating offers through free content, the importance of energy alignment in work, and the value of clear, problem-solving offers. With tips on coaching and the art of storytelling in sales, this chat is a goldmine for aspiring creators.
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Avoid Pointless Low-Value Offers
- Avoid low-price, hard-to-sell offers and low-value ebooks that clutter the bottom of the market.
- Move up the value chain where fewer, higher-paying customers generate better revenue and respect.
Price Signals Value And Commitment
- Charging premium prices teaches customers to revere your work and pay attention.
- Higher prices signal value subconsciously and attract better-behaved, committed clients.
High-Ticket Coaching Paid Back Fast
- Graham invested $375,000 with Myron and used only two hours of direct time to implement a play that returned ~$870,000.
- He judged the purchase by implementation discipline and track record of follow-through.
