Tech for Non-Techies 118. Four questions to link business goals to tech tools
Technology is a tool, not an end in itself. The quickest way to bridge the gap between tech and business teams is to relate business outcomes to technology.
Learning notes from this episode:
- In every company, you always have two sides: the people who make the product, and the people who sell the product.
- The aim of both sides is to grow the business, but they solve the same problem using different expertise. (It’s like Oceans 11, but legal)
- As a leader your job is not to know everything, but to set a vision and break it down into goals. You need to learn, but you also need to know when to stop.
- This is how non-technical founders build tech ventures and how corporate executives transform traditional organisations into digital leaders.
- One of the biggest reasons non-technical leaders struggle to collaborate with their technical counterparts is fear that they will not understand what the technologists are talking about.
- To solve, this, you need to learn to Speak Tech.
- A quick hack, even without knowing any tech concepts, is to relate business outcomes to technology.
- Most tech tools help companies achieve these four business aims:
- Reach scale
- Increase efficiency
- Increase customer satisfaction
- Improve security
You can start learning how to become a Digital Leader today by asking your tech colleagues how their work impacts these four areas.
Join our next FREE Training on 28 September, 12 pm EDT / 5 pm BST How To Speak Tech For Leaders
Previous class attendees said:
- “Super helpful content that can be applied to a wider range of professions, presented in a fun, personable way.”
- “Love presenter's extensive knowledge and experience, and use of concrete examples to convey points”
- “Presenter brought energy, humor & clarity.”
- “The inspiration I needed to hear the stories of non-tech people getting involved in tech.”
-----
If you like learning about how tech products and profits get made, you'll like our newsletter.
It's funny too. Sign up here.
-----
There are 2 ways to apply this work to your goals:For individuals, APPLY FOR A CONSULTATION CALL for Tech For Non-Techies membership.
For companies: If you want to increase productivity, innovation and diversity, then your non-technical teams need to learn how to collaborate with the techies.
BOOK A CALL to discuss bespoke training & consulting.
We love hearing from our readers and listeners. So if you have questions about the content or working with us, just get in touch on info@techfornontechies.co
Say hi to Sophia on Twitter and follow her on LinkedIn.
Following us on Facebook, Instagram and TikTok will make you smarter.