Side Hustle School Ep. 3316 - TBT: Designer Scales Personalized Wedding Products to $1M+
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Jan 29, 2026 Kristen Barry Massoris, a graphic designer who built Miss Design Barry into a seven-figure custom wedding-illustration brand. She shares how she launched on Etsy, raised prices and moved to a direct site, and used niching and coaching to reach high-value clients. She also discusses scaling beyond Etsy, building new product lines, and partnering with charity.
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From Etsy Side Hustle To Full-Time Studio
- Kristen started Miss Design Barry as an Etsy side hustle while working in advertising and slowly grew it after work.
- She left her full-time job in 2015 to run the business full-time and later moved off Etsy to her own site.
Higher Value Clients Over Higher Volume
- Changing pricing and client interaction models can let you sell to fewer clients at higher order values and scale revenue quickly.
Scaling To Seven Figures
- By 2019 Kristen's business reached about $1 million in revenue and she expected roughly 20% growth the following year.