#267 - Jesse Lacy: Why Most Artists Fail at Marketing (And How to Fix It)

Jesse Lacy is the founder of On the Savvy and a marketing expert dedicated to helping indie artists navigate the complexities of the modern music industry. With years of experience as a touring musician, Jesse has firsthand knowledge of the challenges artists face and the strategies needed to build sustainable careers. Through On the Savvy, he educates artists on effective marketing, fan engagement, and brand positioning to help them stand out and create long-term success.

In this episode, Michael Walker sits down with Jesse Lacy to uncover the biggest marketing mistakes indie artists make—and how to fix them.

Key Takeaways:

• How to build genuine connections with fans that drive long-term support.
• The crucial difference between marketing and promotion—and why artists get it wrong.
• Why live performances are still one of the most powerful revenue streams for musicians.

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Learn more about Jesse Lacey and On the Savvy at: https://onthesavvy.com/

Book an Artist Breakthrough Session with the Modern Musician team: 

https://apply.modernmusician.me/podcast