#10 Brewing beer in the city of eternity

When
you hear mention of ‘Jerusalem’, your mind instantly pictures many things which
could fill this page about a million times over, ranging from the song sung at
weddings, to King Richard the Lion Heart. Chances are though, craft beer isn’t
one of them. But, the Shapiro brothers are out to change that – and succeeding
– in a market that spells ‘CHALLENGE’ in all caps.

Wine is
king in Israel and as for beer, two major companies have had most of the market
sewn up for decades. However, Dani and Itzik Shapiro are taking them on by
making a beer that is delivering what the big boys seemed to have forgot in
Israel – beer is supposed to taste good.

In this highly amusing episode of the Brewers Journal Podcast on the Road, Dani and Itzik explain what it takes to be a brewer in Jerusalem, ranging from having to import all supplies, dealing with brewery-shutting religious holidays, to combing the hills to try to find the plant that will give you the perfect sour.  

After  you listen to this, host Velo Mitrovich says you will never again think your brewery has it tough.

GUESTS

Dani and Itzik Shapiro of Shapiro Brewery

SUPPORTER

Support for this episode comes from Beerwulf

Beerwulf understands that never before have so many incredible flavours, styles and brands been waiting to be discovered.

That’s why Beerwulf has built an online-store to make it easier for you to find delicious beer in a way that’s affordable, convenient and fun.

Beerwulf.com gives you access to hundreds of beers, from local and international brewers at the touch of a button, delivered direct to your doorstep in just 24 hours.

To find out more about Beerwulf head on over to Beerwulf.com and discover your new favourite beer, whether it’s a New England IPA or a Belgian Blonde there’s a world of beer to unlock. Cheers to that!