This week, AmSpa CEO, Alex R. Thiersch, JD, speaks with Ryan Rao, chief development officer, and Ryan Rose, CEO, of VIO Med Spa. They discuss what drew them into medical aesthetics, how they launched the VIO Med Spa franchise, and what advantages franchising brings for owners. This conversation covers:

• How they evolved from a single unit med spa to launching a franchise;
• Creating a comprehensive guest experience;
• Challenges and bootstrapping during the pandemic;
• Generational differences in adopting medical spa treatments;
• Investment, returns and the unit economics of franchising;
• Why aesthetics lends itself to franchises;
• What they offer for training and development, vendor negotiation, marketing and branding;
• The learning curve, community support and how they protect franchises with compliance;
• How franchising works: investment, timeframe, site selection, templates, community impact;
• And much more!