EO What it takes to raise $5.5M from nothingㅣBusiness Canvas team documentary | EO
Oct 30, 2025
Uncover the entrepreneurial journey of Business Canvas, as Woojin shares how he raised $5.5M without a prototype. Discover the power of a compelling pitch deck and the importance of team fit over early product development. Learn about their unique non-hierarchical culture that fosters ownership and transparency. Hear insights on the challenges of scaling while preserving company values and the mission to decentralize knowledge for greater opportunity. Woojin's story inspires anyone with a vision to take the plunge into entrepreneurship.
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Raised Money With Just A Pitch Deck
- Woojin recounts starting Business Canvas with no product and fundraising from a 120-page pitch deck.
- He used desperation and deep preparation to convince early investors without a prototype.
Mission From Past Startup Experience
- Brian shares his past founding of Levelster motivated by education access for single mothers.
- That mission shaped his decision to build platforms that amplify others' impact.
Validate Problems By Asking Why Repeatedly
- Do validate problems by repeatedly asking why until you reach a root cause.
- Avoid leading questions and test assumptions with honest user conversations.