Real Stories: Finding Your Niche in a Competitive Restoration Market

Brett Lawton is CEO of Lawton Construction & Restoration, located in Newcastle, Calif. The family-owned, second generation business has grown substantially since Lawton became CEO in 2006. In this interview, Lawton talks about scaling, growing as a leader and finding the company’s niche as a mid-sized service provider in a competitive, increasingly consolidated market. He also discusses offering general construction and restoration services, and the value of an executive team.