410. How to Close (and Keep) More Video Production Clients with Matt Easton

Nov 4, 2024

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Episode notes

In this game-changing episode, sales expert Matt Easton reveals how video business owners can transform their approach to landing clients and growing their business. Matt shares powerful strategies for having meaningful conversations that convert, including how to lead with valuable insights about your client's business rather than just pitching your services. You'll walk away with actionable techniques to confidently reach out to potential clients and close more deals without feeling sleazy.

Key Takeaways

Learn how to shift your mindset from being a creative to a business owner who solves real problems for clients
Discover the power of asking "Does it make sense?" instead of yes/no questions to smoothly move deals forward

Master the art of the "power email" to summarize client needs and set clear next steps

Gain confidence in reaching out to potential clients by using the simple yet effective "raise your hand" technique

About Matt Easton

Matt Easton is a catalyst for success in sales, business, and life. Having created sales coaching systems that have revolutionized the way people achieve business results. Through his businesses, universities, and YouTube channels, Matt helps people get better in minutes, where normally they had struggled for years.

Sales is hard. Matt Easton makes it a whole lot easier, more predictable, less stressful, and more fun. Skip the guesswork, trial-and-error, and never-ending cycle of trying to figure everything out yourself. And instead, grow your sales with a proven step-by-step system for closing the deal. (not hopes and prayers).

In This Episode

[00:00] Welcome to the show!
[08:20] Meet Matt Easton
[08:26] Easton University Sales Coaching
[14:30] Getting Leads Through Sales
[15:42] Asking The Right Questions
[20:07] Answering the ROI Question
[28:56] Next Step Obsessed
[30:43] Power Emails
[35:37] Proactive Search For Clients
[52:06] Connect with Matt
[54:01] Outro

Quotes

"Everything that is worth something, getting a new client, getting a first date, getting married, getting a promotion, getting a loan for your business, everything in life that matters has this in common: When you slow down in the beginning, you will speed up the result in the end." - Matt Easton

"You're not in the creative business. You're not in the video production business. You're in the awareness business. You're in the omnipresence business. You're in the driving businesses forward business." - Matt Easton

"If you are truly in business, your business methodology should not need you to be friends with anybody. Amateurs make friends with people. Amateurs ask their friends if they have any work. Professionals are able to have one-sided conversations, and that conversation is about the gosh darn client." - Matt Easton

"You guys are in the business of helping the world grow, okay? So that should be something you're very proud of. And that should motivate you to get out of bed." - Matt Easton