Could Contaminated Water Dull Perrier’s Sparkle?

Dasha Afanasieva, a Bloomberg reporter on European consumer goods, delves into the heated scrutiny facing Perrier after contamination reports surfaced. She discusses the brand's luxury image colliding with allegations of fecal matter and pesticides. Topics include Perrier's shifting towards organic farming amidst climate challenges and the introduction of Maison Perrier to navigate regulations. The conversation raises crucial questions about sustainability and corporate responsibility in the bottled water industry, making clear the delicate balance brands must maintain.