
Could Contaminated Water Dull Perrier’s Sparkle?
Big Take
00:00
Navigating Contamination and Consumer Trends in Sparkling Water
This chapter explores the challenges a sparkling water brand faces due to environmental contamination and fluctuating production. It highlights the introduction of Maison Perrier as a strategic response to circumvent regulations, while also questioning the environmental implications of global shipping in targeting health-conscious consumers.
Transcript
Play full episode