Discover the world of sports tech as innovators disrupt traditional media and gaming. The Gist is making sports more inclusive for casual fans and women. Fantasy sports are just getting wilder with Blaseball's quirky twist, injecting whimsy into the baseball scene. Meanwhile, in India, Dream11 is riding the cricket wave, securing its spot as a major player in the fantasy sports arena. Join the lively conversation about how these developments are reshaping our relationship with sports and gaming.
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insights INSIGHT
The Gist's Mission
The Gist, a women-led sports media startup, targets casual and female fans.
It aims to disrupt traditional sports media by making content more accessible and inclusive.
insights INSIGHT
Growth in Women's Sports
Women's sports viewership increased dramatically, nearly 500%, last year.
The Gist targets this growing market, making it an attractive investment.
question_answer ANECDOTE
Media Company Examples
The Gist founder cited successful media companies like The Skimm, Morning Brew, and The Hustle.
These companies demonstrate the potential for focused media companies to build large audiences and achieve successful exits.
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For this week’s deep dive, Alex and Natasha dug into the burgeoning of sports media, sports gaming, and fantasy sports world today through the lens of some early-stage startups. Naturally, the Equity team is what comes to mind when you consider the correct and right people to discuss sports. We are here to back up your priors.
Jokes aside, we had a good time digging into the following:
THE GIST raised $1 million. Both Natasha and Alex were very bullish on the company's product, focus, and market. Especially in light of some recent media deals that have kept our hearts aflutter over the last few quarters.
Blaseball raised $3 million. Whether it is blah-ZAY-ball, or BLACE-ball, the Equity team thinks that having fantasy fantasy sports is meta, good fun, and perhaps appeal-broadening the larger, somewhat hoary world of baseball. Also baseball could use more whimsy in general.
And the fantasy talk continued as we got to cricket, which is a massively adored and obsessed over sport in India especially. Earlier this year, Dream11's parent firm raised $225 million at an over $2.5 billion valuation to build an end-to-end sports tech company around the sport.
We'd venture out to say we are probably the only tech podcast this week that found an angle to riff on within sports and donuts, which is why we love our jobs and why we hope you love the show. Surprises keep things fun, and much love to our producers, Chris and Grace, for constantly sourcing creative material that may have flown under the radar otherwise.
Back Friday!
Credits: Equity is produced by Theresa Loconsolo with editing by Kell. Bryce Durbin is our Illustrator. We'd also like to thank the audience development team and Henry Pickavet, who manages TechCrunch audio products.
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