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Why sports tech is bigger than a game

Equity

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Media Mergers and Sports Coverage Evolution

This chapter explores recent media mergers and how perceptions of media companies have changed, highlighting successful case studies like The Skim and Morning Brew. It emphasizes the need for innovative and nuanced sports coverage, particularly regarding women's sports, while addressing criticisms of female-led media and exemplifying impactful storytelling through a Netflix series on Formula One.

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