How I Write Ward Farnsworth: 14 Ways To Make Your Writing Memorable | How I Write Classic Episode
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Dec 10, 2025 
Ward Farnsworth, a law professor and author, shares insights on making writing memorable with techniques drawn from classic literature and speeches. He highlights the power of simple Saxon words, exemplified by the King James Bible's profound phrases. Farnsworth delves into rhetorical styles like anaphora and epistrophe, showcasing Churchill and Lincoln as masters of these techniques. He discusses the impact of chiasmus and offers practical advice for effective writing, emphasizing clarity and immersion in exemplary texts.
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Prefer Simple Saxon Words
- Prefer simple Saxon words over fancier Latinate words to make prose stronger and more immediate.
- End important sentences with short Saxon words to create memorable force and resonance.
Use Repetition To Build Momentum
- Repetition at the start (anaphora) grabs the ear and signals importance before the climax.
- Use repeated openings sparingly to build momentum toward a final striking phrase.
Set Up Contrast For Impact
- Use contrast between Latinate openings and Saxon closings to heighten impact and create surprise.
- Don't fear passive voice when it improves rhythm and contrast; choose constructions with purpose.
