Nikonomics - The Economics of Small Business 128 - How a Family Business Scaled from Local to National Retail (6000 Stores) with Andrew Johnson
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Join me, Nik (https://x.com/CoFoundersNik), as I interview Andrew Johnson (https://x.com/goodefoodsfam) about Goode Foods, the family business his father started after leaving pharmaceuticals. Andrew recounts how his dad leveraged his sales skills and network to build a food brokerage, land a contract with WIC centers, and expand into retail with their own brand of canned goods. He also shares how the COVID-19 pandemic led to massive growth and the decision to remain family-owned after his father’s passing.
Questions This Episode Answers:
- How did Andrew's father use his sales experience to start a food business?
- What was the golden age of Goode Foods?
- How did Goode Foods expand its retail presence?
- How did the COVID-19 pandemic impact Goode Foods?
- How did the company scale up to meet the surge of sales during the pandemic?
Enjoy the conversation!
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This week we covered:
00:00 Highlights
00:31 Introduction and Guest Welcome
00:43 The Origin Story of Goode Foods
01:36 Family Background and Early Influences
03:46 Transition to Entrepreneurship
05:53 Building the Business from Scratch
07:41 Expansion and Government Contracts
15:28 Entering the Retail Market
17:38 The Birth of the Goode Brand
21:57 The Birth of Goode Foods
22:36 Breaking into Retail Giants
24:00 Navigating the Complexities of Retail
28:16 The Baby Food Opportunity
29:44 Pandemic-Induced Boom
35:14 Scaling and Expansion
39:44 Post-COVID Adjustments
39:50 Family Legacy and Future Plans