The Koe Cast How To Choose A Profitable Niche In Online Business
Aug 25, 2021
The hosts dive into when to niche down in online business, revealing the struggles many entrepreneurs face. They emphasize the importance of focusing on a specific audience to enhance engagement and authenticity. Personal anecdotes highlight the need for patience in content creation, countering misconceptions about quick success. Additionally, they explore strategies for overcoming self-doubt and achieving a productive flow state, while sharing creative ideas for captivating content that balances humor with innovation.
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Niching Down in Business
- Niche down to stand out and solve specific problems for a target market.
- Avoid appealing to everyone, as it can make you invisible and less effective.
Broad Catch, Specific Sale
- Attract a broad audience with surface-level content, then sell specific solutions.
- Personal branding leverages unique experiences, building authentic connections.
Freelancer Niching
- For freelancers, niching down is crucial, especially when starting.
- Build systems for specific client results and replicate proven agency strategies.