When we received an email from today's guest, we were fascinated by his story and we knew that we had to speak to him.

Curtis Boyd is the founder of two incredibly unique businesses.

The first one is a bespoke consultancy for high-level service companies and the second one is a software as a service business called Objection.co.

Both of these businesses were created with a singular goal in mind: to identify and dispute fake reviews on the internet.

Curtis began by disputing a single review for his first client and soon found himself competing in an arms race with fake reviewers in what has become a multi-million dollar industry of deception.

Curtis joins us this week to discuss how a chance encounter led to his unique consulting career, why he decided to go back to school to learn about artificial intelligence, tips for identifying fake reviews, and a whole lot more.