Orlando Wood is the chief innovation officer at System1, and author of the IPA's best-selling book, Lemon. He also happens to be my colleague.
What we cover:
- What is Lemon all about?
- How right-brained attributes in advertising can help long term brand building
- What impact will the Coronavirus have on the left-right brained way we think of the world?
- Should you continue doing the 'Covid-Ads' or should you stick to what you know?
- Can old Ads really be effective? Should brands go into the archives?
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